3 Reasons for Managing Micro-Content Differently

The challenge of being a channel manager

Whether it’s business owners, product managers, or...

4 Lessons Content Editors Can Learn From Data Marketers

1. Use a channel-independent tool

More and more data marketers are using tools to collect, analyze...

Managing the Content Explosion: Micro-Content vs Macro-Content

In the past few decades, the amount of content organizations need to publish has exploded, making...

Why Micro-content Is Needed in an Omnichannel Environment

Every organization wants to give customers seamless multi-experiences and delivering the relevant...

Relevant Content, Please….

As organizations have been focusing on data gathering and insights, a gap has formed in the amount...

How to Go From Personalization to Contextualization

As customer data has become available in abundance, we gained significant capabilities to tailor...

Micro-content: Delivering on Omnichannel Strategy

Organizations who were reluctant to move digital felt the pain from this and most of them...